Maximize your reach on social media. While organic posts are essential, don't overlook the power of paid advertising on social platforms. Utilizing paid ad platform features native to each social media platform can help you get deeper in the funnel and measure your return on investment.

A major shift is taking place. Google, in my opinion, is acknowledging the growing prominence of ChatGPT and AI as a whole which is good news for sales and marketing teams as they strive to streamline their operations with smaller teams.

With the current economic climate the way it is today, it becomes even more important for sales and marketing teams to find ways to do more with less. ChatGPT is a powerful tool for sales and marketing teams to relieve some of those challenges.

Call to Actions or CTAs are the buttons or links that encourage your audience to take a specific action, such as signing up for a newsletter, downloading a resource, booking an appointment or purchasing a product. But how do you create marketing programs with CTAs that convert?

The B2B buying process is complex. B2B buying committees are made up of a group of individuals within an organization who are responsible for making purchasing decisions and include multiple stakeholders from different functions and levels within the company.

Millennials dominate the U.S population and are increasingly playing a significant role in B2B purchasing decisions. B2B companies need to adapt their digital strategies in order to market and sell to them.

It's important to have a solid demand generation strategy in place that includes a variety of tactics and channels, as well as a clear understanding of your target audience and their buying journey. By doing so, you can increase the number of touchpoints and improve the chances of converting leads into customers.

Newsletter signups are important for a number of reasons. They allow organizations to build a list of people who have expressed interest in their content, products or services and can help to establish your organization as a thought leader in the field.