Unlock the Power of CTAs: Boost Conversions and Drive Revenue
Unfortunately, there is not a magic bullet, but there are things that you can do to help you increase conversion. The process of increasing your conversion includes, you guessed it, testing, testing and more testing. Creating effective call to actions (CTAs) is a crucial aspect of any successful marketing strategy, but finding the right approach can be a process of trial and error. From the language used, to the design of the button, and even the background color, all of these factors can impact the performance.
What is a Call to Action (CTA)?
Call to Actions or CTAs are the buttons or links that encourage your audience to take a specific action, such as signing up for a newsletter, downloading a resource, booking an appointment or purchasing a product. CTAs are a powerful tool in any marketer's arsenal. They can be placed throughout a website or in an email marketing campaign, for example, making it easy for your prospect to take the next step towards becoming a customer. By placing them prominently on the website or in your emails, CTAs can help increase conversions and ultimatley drive revenue for your business.
Six Tips to Increase Performance of Your CTAs
Use action-oriented language: Your CTA should clearly communicate what action you want the user to take. Use action words like "buy," "subscribe," “learn more,” “download,”or "register" to make it clear what you want the user to do. Without a clear CTA, they may not even realize they should click.
Make the CTA stand out: Use contrasting colors and design elements to make the CTA stand out from the rest of the page. This will make it more likely that users will notice and interact with the CTA. I’ve seen some of the ugliest campaigns (in my opinion, of course) perform the best. But none of that matters, listen to the data!
Test different designs and language: Different audiences may respond differently to different types of CTAs. Test different designs and language to see which ones perform best with your target audience… And then test again.
Place the CTA in a prominent location: Make sure your CTA is placed in a prominent location on your website, landing page or email. Keep them above the fold, in your menus or in a sticky header or footer.
Use scarcity and urgency: Use words and phrases that create a sense of scarcity or urgency to motivate users to act quickly. For example, "limited time offer" or "only a few spots left." CTAs are supposed to drive action and if someone has FOMO, they are going to want to learn more.
Keep it simple: Keep the CTA simple and easy to understand. Avoid using too many words or complex language that may confuse users which will result in them not clicking and abandoning that page or email—possibly forever.
It's important to remember that testing and experimenting are key in determining what works best for your specific audience or campaign. Creating effective CTAs takes experimentation and testing to see what works best with your target audience. By using action-oriented language, making the CTA stand out, testing different designs and language, placing the CTA in a prominent location, using scarcity and urgency, and keeping it simple, you can increase the chances of your CTAs converting.