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In the meantime, let’s talk about why newsletter signups are important to your business.

Why are newsletter signups important?

Newsletter signups are important for a number of reasons. First, they allow organizations to build a list of people who have expressed interest in their content, products or services. This list can then be used to send targeted marketing messages (if they choose to opt-in for that of course), including promotions and new product announcements.

Additionally, newsletters should be used to provide valuable information to subscribers, such as industry news and tips, which can help to establish your organization as a thought leader. Furthermore, newsletters can also help to drive website traffic by including links to content on the organization's website. Finally, newsletters can also be used to build relationships with customers and foster brand loyalty.

What should my newsletter cadence be?

The ideal cadence for a newsletter can vary depending on the type of organization and the purpose of the newsletter. However, generally, it's recommended to establish a regular schedule for sending newsletters so that subscribers know when to expect them.

For example, if the newsletter is being used to promote new products or sales, it may make sense to send it weekly or bi-weekly. If the newsletter is being used to provide valuable information and industry insights, a monthly schedule may be more appropriate. It's also important to consider the time and resources required to create and send a newsletter, and to choose a schedule that is sustainable for your organization.

Ultimately, the key is to find a schedule that works for both you and your audience. You can test different cadences and see what resonates with your subscribers, and adjust accordingly. Some newsletter tools allow you to track the open rate and click-through rate, so you can use this data to test and optimize the cadence that works best.

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