Why is ChatGPT So Important to Sales and Marketing?
The answer in one word: Resources.
In any economic climate, sales and marketing teams often struggle to secure (or feel like they don’t have) the necessary resources, including personnel, budget and technology. However, during difficult times, this issue becomes even more pronounced. ChatGPT offers some relief to this problem by acting as an extension of your team.
One of the most important benefits of ChatGPT is that it allows you as a sales and marketing professional to automate many of the repetitive, time-consuming tasks that can take up a significant portion of your day. For example, ChatGPT can be used to answer frequently asked questions, provide product information, or even assist with lead generation by crafting the right set of questions that helps you get to qualification more quickly and more efficiently.
One of the key ways that ChatGPT can help sales teams is by providing them with access to the information they need to close deals. This can include pain points of their specific persona, competitive intelligence and more. ChatGPT can also be a powerful tool for marketing teams. It can be used to create personalized, automated campaigns that are tailored to the specific needs and interests of each individual propsect or customer and further tailor messaging exactly to the company, team or person you are targeting. This can help to increase engagement and conversion rates, while also reducing the amount of time and resources required to create and execute these campaigns.
I recently read a post on LinkedIn that noted that ChatGPT is “the most powerful tool in the world”, but most people are using it wrong.
The LinkedIn post shares five (5) framworks that you can use as prompts in ChatGPT to increase your email copywriting results (below). This is useful for both sales and marketing professionals alike.
Picture-Promise-Prove-Push Framework
The 'Picture-Promise-Prove-Push' framework is a great way to grab the reader's attention and create desire for a product or service by painting a vivid picture and providing proof that the product will deliver on its promises.
Customize this framework in ChatGPT:
"Write an email marketing campaign using the 'Picture-Promise-Prove-Push' framework to paint a picture that gets the attention and creates desire for our [product/service] in [ideal customer persona]. Describe how our product will deliver on its promises, provide testimonials to back up those promises, and give a little push to encourage the reader to take action.”
Star-Story-Solution Framework
The 'Star-Story-Solution' framework is an engaging way to introduce a product or service by telling a story that keeps the reader hooked and ends with the solution provided by the product.
Customize this frameowork in ChatGPT:
"Using the 'Star-Story-Solution' framework, please write an email marketing campaign that introduces the main character of a [story] related to our [product/service] and keeps the reader hooked. End the story with an explanation of how the star wins in the end with the help of our product.”
Awareness-Comprehension-Conviction-Action Framework
The 'Awareness-Comprehension-Conviction-Action' framework is an effective way to present a problem faced by the ideal customer persona and help them understand it, creating conviction that the product or service is the solution and encouraging them to take action.
Customize this framework in ChatGPT:
"Write an email marketing campaign using the 'Awareness-Comprehension-Conviction-Action' framework to present the situation or [problem] faced by [ideal customer persona] and help them understand it. Create the desired conviction in the reader to use our [product/service] as the solution and make them take action.”
5 Basic Objections Framework
The '5 Basic Objections' framework addresses common objections and refutes them with talking points such as the unique selling point and desired action.
Customize this framework in ChatGPT:
"Using the '5 Basic Objections' framework, please write an email marketing campaign that addresses and refutes the common objections of [ideal customer persona]: lack of time, lack of money, concerns that the product won't work for them, lack of belief in the product or company, and the belief that they don't need the product. Include talking points such as [unique selling point] and [desired action]."
Four C's' Framework
The 'Four C's' framework is a great way to create clear, concise, compelling, and credible copy for an ideal customer persona and persuade them to take action.
Customize this framework in ChatGPT:
"Write an email marketing campaign using the 'Four C's' framework to create clear, concise, compelling, and credible copy for [ideal customer persona]. Use this checklist to ensure that our message is effectively communicated and persuades the reader to take action. Include talking points such as [unique selling point] and [desired action]."
These are all great prompts for creating effective email marketing communications and campaigns using different frameworks. They provide a structured approach to creating effective email marketing communications and campaigns with ChatGPT that will grab the reader's attention, create desire, and encourage them to take action.
With the economic climate the way it is today, it becomes even more important for sales and marketing teams to find ways to do more with less, and ChatGPT (and other AI tools) is one of the best ways to achieve that goal.